Yearly Archives: 2024

At the heart of Europe: The promotional products industry in Belgium has many special features to offer – above all the bilingualism of the country – and which was faced ... more

Three years after the Rana Plaza catastrophe the production conditions in the textile industry are raising more awareness than ever – among the consumers, as well as among the suppliers, ... more

The theft of intellectual property is an ongoing theme within the industry – however, it is certainly not a problem that one is powerless against. Many industry players undertake great ... more

Textiles are one of the most important product groups in the promotional products industry. However, hardly any other product area raises more ecological and ethical questions – one of them: ... more

Recounting tales instead of advertising, stories instead of mere figures: Storytelling is one of the current marketing trends. Haptic advertisers are frequently part of the cast – sometimes they even ... more

Fair trade seals like the signet of Fairtrade International or the logo of the World Fair Trade Organisation enjoy a high degree of trust among the consumers. Fair trade products ... more

Companies that develop new product ideas out of old materials are not just acting in a creative way, but are indeed ecologically exemplary. Upcycling is an alternative concept to the ... more

And all of a sudden another twelve months have come to an end: 2015 was a turbulent, fast year. Whereas dramatic occurrences came thick and fast on the global affairs ... more

Bags, textiles and other products made of recycled PET are in high demand. They embody the recycling philosophy and appear to be predestined for their implementation as messengers of an ... more

For some people it is an expression of their enthusiasm – for others it is fan loyalty, branding and a huge business. Merchandising is a real growth market and beyond ... more