Danish design: A simple success story
A timeless, yet at the same time unmistakable style characterised by simplicity and functionality is what has made Danish architects and designers famous all over the world. Products “designed in ... more
Digitalisation: Shakehands with the future
Digitalisation is omnipresent, the technical change is fast-paced. For a long time it seemed like the promotional products industry had missed the boat regarding the digital era, now more and ... more
“Increased effort, but in many points with a greater practical orientation”
On May 25, 2018 the new GDPR (General Data Protection Regulation) that is valid EU-wide came into effect. For many companies from the promotional products industry this means that they ... more
Advertising restrictions: In the red zone
Advertising bans on tobacco, drinks and food, “transparency codes” in the pharmaceutical sector, compliance delirium in the political and business world: The promotional products industry is getting into trouble with ... more
Industry Monitor 2017
Consolidation, digitalisation, compliance: The past year was full of changes and challenges – at the same time it was a thoroughly successful year for many promotional products companies. eppi magazine ... more
Art sells!
Whether a cabaret, a museum or an opera house – cultural institutions live from visitors. In order to attract and bind these, art and advertising have to go along hand ... more
The Dutch Promotional Products Market: Traders by tradition
In eppi magazine No. 119, the first part of a two-part country report on the Dutch promotional products market is being published. The flat country in Western Europe is where ... more
Environmental policy in China: Bad atmosphere leads to better prospects
Economic growth was the top priority of Chinese politics for three decades. However, geared on by the serious environmental problems and a growing sensitivity among the population, a new way ... more
Silk road with detours
China is not only one of the leading economic powers, but also still the uncontested number one for promotional products imports. Whereby the country has long since ceased being a ... more
The bridge builders
Distributor groups have been networking the international industry for over 50 years and linking up local approaches with the global business. eppi magazine looks back on the history of the ... more



