Transport companies and haptic advertising
Without them Europe’s metropolises would literally come to a standstill: Buses, tubes, trams & co. define the everyday lives of millions of inhabitants, characterise the cityscape and the experience of ... more
The promotional products year 2020: Suddenly haphazard
The promotional products industry has a year behind it that many people would simply like to forget, but which indeed will never be forgotten. Corona took the market off guard ... more
Caravanning: A dynamic market
More and more people are simply heading off into the blue rather than booking a hotel or package holiday. What has proved to be a trend for years, is also ... more
Remaining visible
The state of emergency caused by the Corona virus has left its traces behind in the promotional products world. The suppliers and distributors are battling with the economic impact of ... more
Esports sponsoring: Multiplayer mode
More and more companies are taking on the role of sponsors in the esports sector. Those, who do it right, are warmly welcomed within the community by the fans. But ... more
Extremely silent and incredibly close
The Corona crisis is having an unprecedented impact on the international promotional products industry. Many of the players are talking about the most difficult times they have ever experienced. The ... more
Game of Things
From a Western town reproduced true to the original à la Westworld, to fans that literally bleed for their place on the Iron Throne from Game of Thrones, through to ... more
Sustainably against stagnation
The year is coming to a close – and as usual eppi magazine asked promotional products professionals all over Europe for their conclusions. The dominating themes in 2019: Sustainability, digitalisation ... more
Disruptors: Who’s afraid of Disruptors’ tools?
For a long time, the promotional products industry was dragging behind on the digitalisation front. Now, companies from other industries with extensive know-how and plenty of capital are forcing their ... more
Interfaces: Let the data flow
Suppliers and distributors can automate joint processes that take a lot of time when completed manually using interfaces: i.e. placing products in the web shop or putting together quotes. The ... more



