D – Merchandising and promotional products are popular means of making brands tangible and communicating messages to all the senses. In times of fake news, bots and ad overload, haptic advertising creates credibility and stable touchpoints. On March 19, 2025 the 13th edition of HAPTICA® live at the World Conference Center Bonn (WCCB) will showcase the latest product trends and offer plenty of inspiration and infotainment.
Trade visitors from the areas of marketing, communications, HR and procurement as well as creative minds from advertising and design agencies and promotional products distributors are invited to the “Experience of Haptic Advertising” to discover first-hand how tangible communication can enrich marketing, employer branding and customer loyalty.
In the stylish ambiance of the WCCB exhibitors from all product areas will be presenting thousands of high-quality and sustainable product trends – from writing instruments, paper products, drinkware, bags, textiles and sneakers through to electronic items, cuddly toys or sweets & snacks. As is the case every year, many brand names are also among the exhibi-tors, including Caran d’Ache, Kambukka, Lamy, Mepal, Sigikid, Stabilo, Staedtler, Troika or Victorinox. In addition, specialists from the haptic advertising market will be presenting their customisable highlights. In the Newcomer Area young companies and start-ups will be showing their products – from mugs made from recycled coffee grounds, through to brand-ed wicker beach chairs.
The lecture programme offers exciting keynotes on the theme of haptic advertising and merchandising, among others by Pepsi, Bayer 04 Leverkusen, the Department of Justice of the state of NRW and Suggle, an agency specialising in employer branding. The Best Practice Show provides even more impulses for haptic advertising in practice, with a good dozen current international campaign examples – carried out by Heineken, WWF and many more. Another exhibition, the FACThibition, is dedicated to the topic of Slow Fashion. In the world of merchandising, too, there are now numerous companies that are showing ways in which textiles can be produced and marketed in a more sustainable way than the fast fashion giants.
Visiting HAPTICA® live ’25 is free of charge, registration via the website is sufficient.
