Phil Goodman
UK – At the end of March 2024, Haydn Willetts, Chairman of the BPMA (British Promotional Merchandise Association), announced the appointment of Phil Goodman as CEO of the British industry association. The new CEO has taken over the function with immediate effect and is already working closely with the Board of Directors and the association’s executive team. He succeeds Carey Trevill, who announced that she was stepping down at the beginning of the year.
Willetts stated, “We believe in Phil we have secured the services of an industry professional with the capabilities to drive our Association and industry forward. Phil brings to the role many years of experience from managing and running successful full-service marketing agencies and several other businesses. Over the coming weeks and months, Phil will present and outline his vision for the future of the Association in the short, medium, and long term.” Furthermore, Willetts thanked Trevill for her services on behalf of the BPMA Board and all of the members. He stated that she had professionalised the processes of the BPMA and the marketing.
According to the association, Goodman will particularly assert himself for the theme of sustainability in the future and thus build on the work that the BPMA has carried out over the past years. “I am very proud to take over the position of CEO at the BPMA,” commented Goodman. “It is an interesting time for our industry, when we are making progress in areas like sustainability and compliance. I am delighted to take on this challenge and look forward to working together with the board to further improve the standards and raise the profile of the BPMA, both within our industry and beyond.”
In future, Goodman will work closely with the Membership Director, Tom Robey, and with the Operations and Events Manager, Georgie Yeats. The team has grown further over the last months with the appointments of Jenny Dawes as Sustainability and Compliance Manager; Kian Clews Braddon as Membership Executive and Nate Bragg as Marketing Executive.
