D – It is time once again tomorrow: On March 13, 2024 the World Conference Center Bonn (WCCB) will be the venue for one of the most important trade shows for haptic advertising. The HAPTICA® live, which has established itself as the “Experience of Haptic Advertising” over the past eleven years, offers haptic marketing a both informative and diversified forum for one whole day.
As always thousands of product ideas can be discovered in Bonn. More than 120 exhibitors (+10% compared to the previous year) from all possible product areas will give in-depth insights into the market for haptic advertising again and will present the highlights of their line-ups. Beyond this, as usual the “Experience of Haptic Advertising” will offer plenty of practical examples and valuable facts about tangible marketing. The FACThibition is dedicated to so-called ocean plastic – i.e. recycled plastic made from materials that were previously collected from the sea or near to beaches – including examples of products and critical issues.
The theme ocean plastic will also be addressed in Tide Ocean’s lecture in the course of the German-language lecture forum in the hall – also on the agenda: Merchandising at Knaus Tabbert, brand cooperations and licensing as well as the underestimated target group of metal fans and their affinity for promotional products. People looking for food for thought or who need a short break from the hustle and bustle of the fair, can take a seat in the auditorium, which is directly integrated into the exhibition hall and let themselves be inspired by the four top-class speakers.
The Best Practice Show also provides inspiration. Around a dozen international, multimedia campaigns that include the implementation of haptic messengers will be presented and their concepts explained here and will serve to demonstrate the versatility of this form of concrete marketing.
Last, but not least, in cooperation with cyber-Wear the HAPTICA® live will show extracts from the MoPA (Museum of Promotional Articles): The unique exhibition, initiated and put into practice by cyber-Wear, presents fascinating exhibits and amazing facts about the century-old history of promotional products and the milestones of haptic advertising.
The HAPTICA® live is rounded off by numerous further experiential elements at the stands of the exhibitors and the organisers, WA Media, who with interactive campaigns and prize draws will turn the show into the “experiential world” the marketing sector has appreciated it to be since 2013.
Anyone who still hasn’t got a ticket, should register now via the website for free.
Photos: Sabine Klüser, © WA Media; Bernadett Yehdou
