D – There are only just over two weeks to go before the HAPTICA® live ’24 gets underway: The “Experience of Haptic Advertising” at the World Conference Center Bonn (WCCB) on March 13, 2024 is once again offering advertising, marketing and purchasing professionals an exciting programme on promotional products, their targeted implementation – and now also their history: After the MoPA (Museum of Promotional Articles) celebrated its premiere at the PSI Show in Düsseldorf at the beginning of January, the exhibition that was initiated and put into practice by cyber-Wear will now also be making a guest performance at the HAPTICA® live.
The organisers WA Media and the head of cyber-Wear, Steven Baumgaertner, have agreed at short notice to present excerpts of the unique collection during the “Experience of Haptic Advertising”. Based on elaborately curated exhibits and texts put together with great love for detail, the visitors will in this way learn astounding facts about the century-old history of the promotional product and about the milestones of haptic advertising.
On top of this, as always, thousands of product ideas can be discovered in Bonn. A wide mix of over 120 exhibitors (+10% compared to the previous year) from all product areas guarantees deep insights into the market for haptic advertising media.
The FACThibition is dedicated to so-called ocean plastic, i.e. recycled plastic that was previously fished out of the sea or collected from areas close to the coast – including examples of products and critical questions. In the scope of the German-language lecture forum, Knaus Tabbert, BRANDmate, Tide Ocean and Brain’n‘Dead will give insights into merchandising strategies and facts worth knowing about haptic advertising. The Best Practice Show offers even more inspiration: Around a dozen international campaigns involving multimedia haptic ambassadors will be presented here, their concepts explained, thus demonstrating the versatility of this concrete form of marketing.
The HAPTICA® live is rounded off by numerous further experiential elements at the stands of the exhibitors and of the organisers, WA Media, who thanks to interactive campaigns and prize draws, will turn the show into the “experience” the marketing world has appreciated it to be since 2013.
Anyone, who hasn’t got a ticket yet, can register free of charge via the homepage following a simple process and receive the entrance ticket conveniently per email.
Photo source: © WA Media
