F.t.l.: Alexander Ullmann (uma), Bill Finley (ASB), Nate Kucsma (ASI), Michele Bell (ASI), Dana Zezzo (ASB) and Jens Schott (uma).
D – Two representatives from the American company, American Solutions for Business (ASB), and two members of the American promotional products industry service provider, ASI (Advertising Specialty Institute) visited the headquarters of uma on January 12 and 13, 2024, straight after the PSI Show 2024.
Bill Finley, Vice President of Finance at ASB and Dana Zezzo, Vice President of Vendor Relations, Marketing and Events at ASB, took the opportunity to further intensify the strategic partnership with the writing instruments specialist that they entered at the beginning of 2023. Additional new business fields were defined and options for uma‘s writing instruments on the American promotional products market were discussed together with Michele Bell, Vice President of Editorial, Education and Special Events at ASI and Nate Kucsma, Senior Executive Director of Research and External Analytics at ASI.
“We consider uma to be a strong European supplier, who has convinced the ASB sales reps with its product quality, high flexibility and very high service standard,” Finley stated. “We value working with companies that really are family-run and which have been writing positive results for generations and pushing innovations. When we additionally see which social components the Ullmann family offers for the region, these are values that also go down extremely well in the USA,” Zezzo explained.
www.americanbus.com
www.asicentral.com
www.uma-pen.com
