Tomas Olsson (l) and Thomas Davidsson
S – As of January 1, 2023, the two Swedish promotional products distributors, Wackes, S-Borås, and Olsson & Co, S-Mölndal, will be joining forces. The fusion is based on the joint vision of bringing about further change within the promotional products industry and assuming an exemplary role with regards to sustainability. Placing a clear focus on quality and sustainability, according to own statements Wackes and Olsson & Co intend to demonstrate to the Northern market that haptic advertising is a high-impact marketing channel and that it is capable of making a valuable contribution towards a better world.
“Our respective companies held discussions for many years about how we could contribute to making our industry more sustainable. It has now resulted in us merging into one company and acquiring a substantial increase in trade volume,” commented Thomas Davidsson, the current CEO of Wackes. Davidsson will also be the new CEO after the merger. Tomas Olsson, founder and CEO of Olsson & Co, added: “Our entire industry is fundamentally changing due to our customers’ demands for sustainability, high quality, and ethical scrutiny. This results in large investments needed in both logistics and active sustainability work. We now ensure that we will continue to exceed our customers’ expectations. Through this merger, we will have a trade volume that can effectively manage a continued development today and for the future.”
All of the employees who presently work in either of the companies, will be offered new jobs in the course of the fusion. Furthermore, a new company name will be announced shortly.
www.olssonoco.se
www.wackes.com
