VÖW Summer Meeting: Course set for the digital future

The get-together was also used as a belated occasion for celebrating the thirty-year anniversary of the association that was founded in 1991. At the same time, the course was set to assist the members in overcoming future challenges. In this way, for example, the offer of digital tools for internal processes and virtual advanced training and informative formats is to be intensified in the future. In this connection, the digitalisation expert, Nahed Hatahet, held a lecture outlining the employee and workplace situation of the future. The VÖW President, Klaus Pohn, stated, “Due to the restrictions of the physical teaching activities at universities, technical colleges and industry-relevant educational institutions, we had to scale back the promotion of the coming decision-maker and buying generations as future partners of the promotional products trade over the past two years. However, now we can continue and further extend our commitment in the field of teaching and further education and keep the newcomers to the industry informed about the manifold possibilities of haptic advertising media and its special emotional impact within the marketing mix.”