D/UK – Troika, D-Müschenbach, is continuing on its expansion course in Asia. The supplier of gift items and innovative lifestyle products has entered a sales cooperation with the internationally-operating retailer, WH Smith, which is based in Swindon, UK.
F.t.l.: Andrea Bonardi from Troika Singapore, Clarissa Eng from WH Smith, Liudger Böll, Managing Director of Troika Germany, and Fay Wong from Troika Singapore.
WH Smith is represented at the Changi Airport in Singapore with its products. Troika would like to further expand its business in Asia through the cooperation.
Representatives from the two companies shared their visions and agreed the details of the cooperation at a meeting at Changi Airport in Singapore. The aim behind the strategic alliance between Troika and WH Smith is to rebuild the sales network of Troika in Asia and thus strengthen it long-term. The focus lies on establishing new sales displays at airports in Singapore and Malaysia.
The Managing Director of Troika, Liudger Böll, said enthusiastically about the new partnership: “The cooperation with WH Smith opens up exciting chances for Troika in Asia. We are convinced that our innovative products will delight the demanding customers of WH Smith.” Clarissa Eng, Operational Manager of WH Smith in Singapore, added: “Troika’s unique line of products matches our commitment to quality and innovation perfectly. We are looking forward to jointly creating an outstanding shopping experience for our customers.”
www.troika.de
www.whsmith.co.uk
