Stanley/Stella founder and CEO, Jean Chabert
B – To commemorate its tenth anniversary in the year 2022, the Belgian clothing brand, Stanley/Stella, which is based in Brussels, has announced a row of initiatives, to secure its future growth. These include a new high-tech sales centre in Great Britain, a Charta for the further improvement of the sustainability throughout the entire corporate network as well as lauching the brand Stanley/Stella in the USA. A new logo rounds off the initiative.
Stanley/Stella produces and sells sustainably and ethically produced, individualisable clothing, including T-shirts, hoodies and sweatshirts. The company has now drawn up a Charta, which covers the responsibilities of all parties involved in the value chain – from the cotton growers through to the individual distributors. The aim: to further reduce the CO2 footprint, promote the recycling economy and protect the environment.
The new, automated sales centre in Abingdon, in the UK, is to encourage further growth and closer proximity to the customers. It is to enable better service with a focus on online trade while at the same time further reducing the CO2 emissions.
Stanley/Stella employs over 140 people at the headquarters in Brussels.
The company is also striving for foreign growth. For example, the company founder and CEO, Jean Chabert, announced that Stanley/Stella intends to conquer the US market: “Over the past years, our company has notched up record growth every year. We currently operate in 34 countries, but we also see many opportunities in the USA for convincing American companies of our vision for sustainable fashion and printing methods. We are aware that this is going to be a long and demanding road, but we are well-equipped to take on this challenge and are ready to act. That is why we have started recruiting a team for the development of our business in the USA.”
According to own accounts, since being founded in the year 2012, Stanley/Stella has experienced exponential growth, the turnover is expected to reach 175 million Euros in the year 2022. Today, the company boasts over 140 employees at the headquarters in Brussels, 230 distributors and seven factories.
