EU/UK/USA – The international industry network PromoAlliance is renewing its strategic partnership. PromoAlliance is an international alliance between the three industry service providers, the ASI (Advertising Specialty Institute, USA), the PSI (Promotional Products Service Institute, Europa) and Sourcing City (UK). The aim of the cooperation is to offer distributors, suppliers and customising companies a platform for getting to know international markets and to facilitate inter-continental business deals as well as taking part in cross-border trade shows.
A newly designed website is the linchpin of the collaboration. This offers PSI, ASI and Sourcing City members access to real-time lists of globally operating suppliers and distributors, exclusive data on the markets in North America, Europe and the United Kingdom, reports about international industry themes, products and trends as well as webinars with experts of the global promotional products industry.
