EU – Prominate has totally revamped its branding. The hitherto brand image of the international joint venture comprising of promotional products specialists was replaced with a new logo and a new brand identity as of September 5, 2022. The new branding aims to represent the purpose and values of the group more efficiently.
Prominate specialises in the development of innovative campaigns and haptic promotional items for all kinds of companies and brands. The group is represented worldwide with teams of promotional products specialists in around 100 locations. Its clientele includes companies from the automobile, pharmaceutical, production, entertainment, finance and building industries as well as from the fast-moving consumer goods sector.
The new logo symbolises the brand values connection, discovery and bravery to pioneer change and become leaders through curiosity. The letter “P” forms the heart of the logo showing strength at the core, whilst the infinity loop stands for the community of customers, license holders, partners and suppliers. The green leaf symbolises Prominate’s commitment for a sustainable future. The entire logo is enclosed in a sphere, which makes reference to the approx. 100 offices located throughout the globe. A video produced by Prominate, which is available at www.prominate.com/brand-animation-video, also provides an initial impression of the new brand image.
Sarah Daniel, CEO of Prominate: “This is an incredibly exciting period for our business. Our rebrand is a key to our transformation, truly representing our renewed energy and direction while remaining true to our heritage. Our goal was to create an identity showcasing the power in our community, coupled with our dedication to a sustainable future.”
