The take-over enables the Premium Square Group to add the PowerCube to its line-up.
NL – The Premium Square Group took over PowerCubes B.V. on July 20, 2022. According to the Premium Square Group, the company fits in well with the group’s strategy that encompasses tapping into new markets and expanding the brands and products. According to own accounts, the integration of PowerCubes enables the group to expand its range of products on both the B2B and B2C markets.
As a supplier of functional, creative and design-oriented entertainment electronics on the B2B and B2C market, PowerCubes is well-known internationally, above all for its brand, PowerCube. “’With this acquisition, the Premium Square Group, will strengthen its product portfolio in both the B2C and B2B markets. We will introduce the PowerCube brand in new countries and will thus be able to offer both existing and new customers more high-quality items of stylish design from local stock. Finally, the new combination has a big impact on product development and we are looking forward to showing the results in the coming months,” stated Arthur Strijbos, CEO of the Premium Square Group. Maurice Voerman, CEO of PowerCubes, added: “I founded this company 10 years ago with the mission to make design products accessible to every household in the world. After expanding the company year after year, it is now time to scale up the business. I strongly feel that Premium Square Europe, its network and people are a great fit for me and my company and that this step will enable PowerCubes to become visible throughout the rest of Europe. I am much looking forward to our partnership.”
The Premium Square Group is an internationally-operating specialised supplier for patented, creative, functional and durable gifts. The company that is based in Zoetermeer, the Netherlands operates on both the B2B and B2C markets, has eight sales offices and serves customers in over 25 countries. The portfolio encompasses 6 brands with over 300 products in total. PowerCubes, which was founded in 2011, is based in Zwijndrecht, the Netherlands, and has made a name for itself over the past years as a specialist for innovative technology gadgets. The company operates on both the B2B and B2C market with its brand PowerCubes.
www.powercubes.eu
www.premium-square.com
