USA – According to estimates of the American industry association, the PPAI (Promotional Products Association International), the overall turnover of the US promotional products trade was over 25 billion US dollars (22.96 billion Euros) in 2022. That corresponds to a growth of more than 13% compared to 2021, which sets a new record turnover and indicates a complete recovery after the difficult years since the beginning of the COVID-19 pandemic. The figures are based on the “Sales Volume Study” carried out by the external research company Relevant Insights on behalf of the PPAI.
According to the survey, more than 12 billion US dollars (11.02 billion Euros) of this market are earned by companies with an annual turnover of less than 2.5 million US dollars (2.30 million Euros). As such, as was already the case in 2019, companies of this size account for almost half of the entire promotional products market in the USA. Furthermore, the results of the survey reveal that small and medium-sized companies grew significantly faster in the year 2022 than large companies. The increase in turnover in this segment was up to 30%.
