Marcel Helbig is the new Head of Marketing at Daiber.
D – The workwear and promo textile manufacturer, Gustav Daiber, appointed a new Head of Marketing in August 2022. Marcel Helbig already has many years of experience in the textile sector. The 40-year-old was most recently employed as Marketing Director of a manufacturer for underwear. He is responsible for the brands James & Nicholson and myrtle beach at Daiber.
Helbig‘s declared goal is to set creative impulses in order to strengthen the image of the company and its own brands. The focus is to be placed on themes like employer branding, environmental protection and sustainability. He stated that particularly the efforts to use recycled polyester and organic cotton for the new collections as well as the fact that Daiber is striving to make its entire value chain sustainable should be communicated. The new Head of Marketing, Helbig, finds the appropriate storytelling important here: “In future we would like to revamp our image and present ourselves visually and in terms of the language used in a modern, fresh way without losing track of our roots and tradition.”
“We are delighted that we have been able to win over Marcel Helbig, an experienced and creative marketing expert for our company. In this constellation, together we will be able to overcome the challenges of the market and reach our ambitious goals,” the Managing Director of Daiber, Kai Gminder, explained.
