D – According to the organisers, in mid-January over 800 visitors made their way to the Werbemittelmesse Munich (wmm), one of the largest trade shows for promotional products users in Southern Germany. The four sponsoring companies admixx, Hagemanngruppe, Holfelder and ipm-Gruppe invited their guests to the MOC Event Centre in Munich on January 19, 2023, where they were able to inform themselves about the diversity of the products on the promotional products market at the stands of 100 exhibitors.
The new concept that wmm introduced this year, after the Corona pandemic and the consolidation of the group of sponsors, involved the show being held on one day instead of the previous two days. What’s more, the stands of the sponsors were located in the centre of the hall together with the catering and a Bestseller Show. This created a particularly communicative atmosphere that allowed the visitors to engage in discussions with each other more readily. The obviously good mood among the sponsoring companies, exhibitors and visitors confirmed that the new concept of the event organised by Promo Event was extremely successfully. Hence, all parties concerned are optimistically looking ahead to the 25th anniversary of the wmm next year.
// Andreas J. Haller
www.werbemittelmesse-muenchen.de
Photos: Andreas J. Haller, © WA Media
