A – The Austrian promotional products agency, Mitraco, invited its 150 top customers to their first Red Carpet Day on October 18, 2023. The company opened the doors of its Vienna-based head office to the guests from the promotional products industry from 10 a.m. to 4 p.m., so that they could inform themselves about the novelties from the world of haptic advertising.
In contrast to former years, the sales team of Mitraco presented the products of their promotional products suppliers themselves. Articles on specific themes – from confectionery, to electronic items, through to writing instruments – were highlighted at ten exhibition stands in total. Last, but not least Mitraco outlined its full-service and webshop solutions in detail.
According to company accounts, the visitors were impressed by the new trade show concept and were delighted to be informed in such an extensive and concise manner. A buffet catered to the culinary needs of the guests, who on leaving each received a goodie bag full of give-aways from the product line-ups of the featured suppliers.
Photo source: Mitraco
