Peter Beichel (l) and Tino Gerstner, the two CEOs of the ipm Group.
D/USA – The US American merchandising agency, Bensussen Deutsch & Associates (BDA), that is based in Woodinville, near Seattle has taken over the German ipm Group. The aim behind the acquisition is to facilitate BDA offering its merchandising solutions in Europe and Germany and thus further expand its global activities. The ipm Group that is under the management of the two CEOs, Peter Beichel and Tino Gerstner, already serves customers throughout Europe from Germany with its full-service programme and the take-over will enable the company to provide its spectrum of services on a more global basis.
“A leading company like the ipm Group will bring the expansion of our creative production-related technological and logistic skills in Germany up to a new level,” stated Jay Deutsch, CEO and founder of BDA. “The relations to our existing customers and our in-depth expertise in the field of full-service and merchandising will offer the customers in Germany and Europe immense added value. When I met Peter and Tino for the first time, we knew immediately that this partnership would significantly enhance the possibilities for our customers.” “Entering an alliance with a strong US market leader like BDA, offers us totally new opportunities in Germany and the USA,” stated Beichel. Gerstner added: “Together with Jay and the team at BDA and their contagious energy and experience, we are looking ahead to a fantastic future for the joint collaboration in Germany and Europe.”
The ipm Group that maintains three locations in Germany has over 40 employees and was awarded the TOP 100 Seal 2023 in March as a top innovator of German medium-sized companies.
Bensussen Deutsch & Associates is one of the leading promotional products distributors in the USA and offers worldwide marketing, merchandising, ecommerce and fulfilment solutions for companies, among others from the sports and entertainment sector. The company’s customers include brands like the Major League Baseball, Johnson & Johnson, The Home Depot, NBC, Dell and Mercedes-Benz. As a global company with over 40 years of experience, BDA has 50 locations in North America and eight international offices.
www.bdainc.com
www.ipmgruppe.de
