WA Media’s Chief Editor, Dr. Mischa Delbrouck (l), and National Sales Director, Jochen Thoma, explain in the interview why one “can simply achieve more by reaching more readers”.
D – WA Media is launching a new German-language trade magazine to address end users in the D-A-CH region: The HAPTICA® Magazin, a symbiosis between Promotion Products and HAPTICA® will be published from 2024 onwards. The two established trade publications are bundling their contents and competences and will appear in the new format as of next year.
The HAPTICA® Magazin will be sent out to 30,000 end users six times a year and will provide them with worthwhile information on haptic advertising and merchandising: Campaigns & Concepts, Products & Ideas, Knowledge & Facts. Hence, the readers will reap double the benefits: They not only gain inspiration as to how brands successfully and creatively integrate haptic advertising media into their campaigns, they can also learn directly which products are en vogue for which themes and where they can be sourced. This makes the magazine even more relevant and the advertising environment even more attractive.
The advertisers enfold double the advertising power too, because they can now reach all relevant target groups from the procurement and marketing divisions in one go. Here they profit from WA Media’s database that has been well-maintained for over 40 years, from the good reputation of the editorial team that has corresponding references from the decision-makers of well-known brands and institutions as well as from the high brand recognition of the HAPTICA® world among end users. In future four different products will be united under the umbrella brand HAPTICA®: HAPTICA® Magazin, HAPTICA® live, HAPTICA®//ONLINE and the new newsletter, the HAPTICA® Mail, which is also making its debut in 2024 as the successor to the Promotion PRODcast. All four formats aim to attract more attention to the medium haptic advertising.
The first edition of the new HAPTICA® Magazin is out on February 7, 2024, and will feature among others best practice examples from McDonald’s, MioMio & Reclam as well as from fritz Kola & BVG, a target group report on heavy metal fans, a portrait on BIC, the focal product themes Sweets & Snacks, Summer Season and Novelties of the Year as well as a big preview on the HAPTICA® live.
