D – The Best Practice Show at the HAPTICA® live presents examples of international campaigns every year, which vividly and tangibly show everything that haptic advertising and merchandising make possible: Storytelling, arousing emotions, creating brand loyalty. The exhibition zone will once again form an integral part of the “Experience of Haptic Advertising” in 2024.
Just over a dozen companies will present their top cases in the scope of the Best Practice Show at the HAPTICA® live on March 13, 2024 at the World Conference Center Bonn (WCCB), which are selected and compiled in advance by the organiser, WA Media. For example, Jägermeister is on board with furniture and designer items made from old Jägermeister barrels. The BVG will be presenting its streetwear collection, which picks up on the new pattern of the seats of the Berlin metro. The Spanish nature protection organisation Reforesta has had the data on the loss of forests through fires knitted into an “Ugly Christmas Sweater”. The Saarland Tourist Centre has created a memento called Saarvenir, that not only sums up the most important attractions of the federal state, they can also be printed out at home on a 3D printer. The caravan manufacturer, Knaus Tabbert, is offering a merch collection suitable for outdoors that makes sure one is well-equipped for every camping tour. And Thomy has invented the Saurk, a sauce fork that can be screwed onto tubes of mustard or mayonnaise as a tongue-in-cheek gadget.
These are just a few of the original and unusual examples of marketing campaigns that include the use of haptic branded messengers that will be on display in the Best Practice Show. The exhibition aims to inspire visitors from the marketing and PR industry to develop their own ideas and look for the appropriate items for the purpose at the stands of the exhibitors from all product areas.
What’s more, there is going to be a new knowledge transfer zone at HAPTICA® live 2024. The FACThibition will focus on the theme ocean plastic as a recycling material. Parallel to this Marc Krebs, co-founder of Tide Ocean, a company that specialises in the collection and recycling of plastic waste from the sea, will be holding a lecture on the HAPTICA® live stage. The marketing department of Knaus Tabbert, whose merchandise will also be exhibited in the Best Practice Show, will additionally present their approach to haptic advertising in the course of the lecture programme. Representatives from the agency Brain’n’Dead, who specialise in the target group of heavy metal fans, will also share their experiences on stage.
There is going to be a diversified supporting programme, which will ensure that the HAPTICA® live 2024 is not just a trade show, but indeed an “Experience of Haptic Advertising”. Visiting the event on March 13, 2024 is free of charge, it is merely necessary to register in advance via the website. Further information on all of the exhibitors and the event programme can be found shortly before and after the trade show on HAPTICA®//ONLINE, the digital enhancement to the HAPTICA® live.
Photo source: © WA Media
