D – A highly attractive combination of exhibitors from all product areas, thousands of product ideas, a separate exhibition zone for newcomers: The HAPTICA® live ‘24 on March 13, 2024 at the World Conference Center Bonn (WCCB) will once again do justice to its claim of being the “Experience of Haptic Advertising”, by depicting the most concrete form of all advertising media in its entire diversity, leaving behind amazed eyes and sparkling synapses among the visitors from marketing and procurement departments, agencies and the promotional products trade.
In the foyer and hall of the WCCB a wide mixture of suppliers from all product sections will once again guarantee in-depth insights into the market for haptic advertising media – from classics and must-haves such as writing instruments, notebooks, bags, drinkware or umbrellas, to electronic gadgets, culinary items, plush and toys, through to textiles for CI-compatible outfits from socks to caps.
In addition to major importers like Giving Europe, Makito, Reflects or Macma, numerous specialists such as Halfar, Fare, Vonmählen, Daiber, uma or Klio-Eterna as well as established brands like BIC, Leonardo, Leuchtturm, Mepal, Niederegger or Schwan-Stabilo have already confirmed their participation, to mention but a few. A continually updated list of exhibitors is available at www.haptica.live.
As in 2023, there is also going to be a Newcomer Area in 2024, where new market players can present themselves and which enables young companies to gain a foothold in the B2B sector. Even experienced buyers can find surprising and exciting innovations here – for example in 2024 they will be able to discover personalised pasta, bottles made of upcycled airbags or stylishly designed bicycle reflectors in the Newcomer Area.
In the run-up to and after the trade fair all of the exhibitors will be presented HAPTICA®//Online, the digital extension of the HAPTICA® live, and can be contacted via the website in the case of product enquiries.
In addition to the stands of the exhibitors there are plenty of other programme items to discover at the HAPTICA® live. The exhibition format, FACThibition, is going to be a novel element next year. The premiere of FACThibition is dedicated to so-called ocean plastic, which is meanwhile widespread on the promotional products market. The format takes a critical, informative look at the material and will provide facts and figures as well as examples of products made from the material.
In line with this topic Marc Krebs, co-founder of the ocean plastic initiative, Tide Ocean, will be holding a lecture on the stage of the lecture forum (in German). In the course of the lecture programme, the caravan giant, Knaus Tabbert, will also give insights into its work with haptic advertising and the Berlin-based agency, Brain’n’Dead, will reveal how the – highly attractive – target group of heavy metal fans can be reached on the marketing front with haptic assistance. Further speakers will be announced soon.
Finally, the Best Practice Show offers further insights into haptic advertising practice and presents examples of international campaigns that feature promotional products as the protagonists.
Visiting the “Experience of Haptic Advertising” on March 13, 2024 is free of charge, however it is necessary to register in advance via the event website.
Photos: Thomas Gebhard, © WA Media (1); Bernadett Yehdou (2)
