D – The World Conference Center Bonn will be opening its doors for the HAPTICA® live again on March 13th, 2024. As always, the “Experience of Haptic Advertising” presents the most concrete forms of all advertising media in its entire diversity. In 2023 the HAPTICA® live offered young companies on the market their own forum for the first time in the scope of the Newcomer Area. In 2024, visitors will once again be able to discover exciting and surprising novelties in this exhibition zone.
“We initiated the Newcomer Area, which with its slightly smaller stands explicitly targets start-ups, to offer young firms, some of which are still in the founding phase, the opportunity to present their products,” said Till Barth, Project Director of the HAPTICA® live. “At the same time we are also offering our visitors even more variety in terms of the selection of products they encounter at our show.”
Many interesting debutants and innovations were indeed on display in the Newcomer Area in 2023 already – from upcycled car parts, hand-made cork items and deletable notebooks, to high-end audio equipment, woollen socks with an anti-scratch guarantee and individual colouring books, through to bespoke sneakers, knife sharpeners and insect saviours.
“Of course, one also gains an impression of the diversity and the high-quality of the market beyond the Newcomer Area, because once again in 2024 the who’s who of the industry will be represented at the HAPTICA® live,” reported Barth. The exhibitors, who have already confirmed their participation for 2024 include importers like Macma, Makito or Reflects, specialists from Daiber or Promodoro, Klio or CD-Lux, through to Vonmählen or mbw as well as young brands such as Leuchtturm, Mepal, Niederegger or Schwan-Stabilo, to mention but a few. The selection of product groups ranges from writing instruments, drinkware, textiles and bags, to notebooks, sweets and electronic items, through to cuddly toys, flags or porcelain.
In 2024, the “Experience of Haptic Advertising” will as usual be accompanied by a lecture forum with high-calibre speakers as well as the Best Practice Show, which presents international campaigns that feature haptic media as their main protagonists.
All exhibitors are presented shortly before and after the trade show on HAPTICA®//ONLINE, the digital extension of the HAPTICA® live. Here, the exhibitors can also be contacted regarding product enquiries. Visiting the “Experience of Haptic Advertising” on March 13, 2024 is free of charge, whereby it is necessary to pre-register via the event’s website.
Photo: Bernadett Yehdou
