D – A whole day dedicated to three-dimensional marketing: The HAPTICA® live is taking place for the eleventh time at the World Conference Center Bonn (WCCB) on March 15, 2023. When the “Experience of Haptic Advertising” opens its doors at 9 a.m., an action-packed programme focusing on promotional products, merchandising & co. awaits the visitors from promoting companies again – including exciting cognitions and a great deal of fun.
Over 100 exhibitors are waiting to present the highlights of their line-ups and show everything what the market has to offer. As always the diversified exhibitor mix encompasses well-known importers, manufacturers and industry specialists as well as famous retail brands. There is going to be a Newcomer Area for the first time where young companies and start-ups, who are on board at the HAPTICA® live for the first time, will exhibit. Everyone who dives into the universe of the “Experience of Haptic Advertising”, can take their time to discover products using all their senses, gather in-depth advice and brainstorm with customers or service partners about imminent projects.
Anyone who beyond this is looking for ideas of how to integrate products into campaigns or who is curious how other companies implement merchandising and co., will gain plenty of inspiration in the scope of the supporting programme of the HAPTICA® live. The Best Practice Show in the foyer of the WCCB demonstrates how products are turned into campaigns. Here, around a dozen international multimedia case studies will be presented. The entire creativity of haptic advertising will also come to light in the exhibition on the Promotional Gift Award 2023, which provides the winners of the famous prize with a forum. A further highlight of the HAPTICA® live every year is the German-language lecture programme: This time Eintracht Frankfurt, the Special Olympics and Fendt will report about their work with haptic advertising, plus the market research institute september Strategie & Forschung will present the results of a survey on the emotional impact of promotional products.
And to make sure the “Experience of Haptic Advertising” really does justice to its name, the exhibitors and the organisers, WA Media, have numerous further infotainment and surprises in store, which in many different locations spread out across the event will encourage the visitors to interact and generate touchpoints on the most concrete form of advertising media. So, keep your eyes and exhibition bags open!
Photos: Beke Milas, © WA Media (1); Bernadett Yehdou (2)
