D – You are looking for communication tools that are targeted, efficient and popular? Create a bond to target groups, where other channels fail? Welcome to HAPTICA® live ’23! There are just six weeks to go before the “Experience of Haptic Advertising” invites all those people who have a professional interest in promotional products, merchandise and co. to the World Conference Center Bonn (WCCB) on March 15, 2023.
As usual, exhibitors from all product areas will present the highlights and trends of their product ranges in the spectacular architectural setting of the WCCB. Established brands and young start-ups, full-range stockists and specialist will offer a versatile and at the same time compact overview of the market offer – whether give-aways or high-quality gifts, whether textiles, umbrellas or bags, whether writing instruments, notebooks or drinking vessels, whether chocolate or electronic devices, whether sustainable solutions or bespoke, custom-made designs.
The supporting programme serves as the appropriate enhancement to product research: Practical ideas and concepts. As every year, in the scope of the lecture forum, representatives of renowned companies and organisations talk about their experiences with haptic advertising (held in German). Martin Schittko from Eintracht Frankfurt, Max Pölzl from Wacken Open Air, Michael Witzorrek from Fendt and Albert Tuemann from the Special Olympics will give an insight into their merchandising concepts, whilst Oliver Spitzer from the market research institute, september Strategie & Forschung, will present the outcome of a survey on the emotional impact of haptic advertising on its recipients.
The Best Practice Show in the foyer focuses on the creative integration of haptic messengers into brand and communication strategies as well as on the emotionalization of target groups. International multimedia campaigns will be showcased and their concepts explained here to underline the versatility of haptic advertising. The exhibits also serve as a source of inspiration for the visitors’ own forthcoming projects. The exhibition on the Promotional Gift Award 2023 will provide further impulses. 35 products and campaigns were distinguished with the communication prize for haptic advertising this year and these can all be examined in a dedicated exhibition area.
The “Experience of Haptic Advertising” opens its doors on March 15 from 9 a.m. to 5 p.m. Anyone, who would like to take part, merely has to register in advance via the homepage of the HAPTICA® live free of charge: www.haptica.live/register
