D – It’s time tomorrow: The doors of the HAPTICA® live open at 9.00 a.m. on March 15, 2023 at the World Conference Center Bonn (WCCB). Thousands of products and an exciting live programme full of ideas and infotainment await the visitors of the “Experience of Haptic Advertising”.
More than 100 exhibitors from all product sectors will demonstrate how multi-faceted, creative and sustainable haptic advertising can be. In the scope of the German-language lecture programme, marketing professionals from september Strategie & Forschung, the Special Olympics, Eintracht Frankfurt and Fendt will give interesting insights into the work with merchandising & co. as well as into current surveys on the emotionality of haptic advertising. With its examples of international campaigns, the Best Practice Show shows in how many diversified ways and how targetedly haptic advertising messages can be communicated, whilst the exhibition of the Promotional Gift Award 2023 places the spotlight on the 35 winners of the communication prize for haptic advertising.
“The last preparations have been completed and we can already reveal this much: the eleventh edition of the ‘Experience of Haptic Advertising’ will be both informative and eventful,” commented Till Barth, Project Manager of the HAPTICA® live at WA Media, organisers of the event and publishers of the trade publications eppi magazine, Werbeartikel Nachrichten, HAPTICA® and Promotion Products as well as organisers of the Promotional Gift Award. “Anyone, who still doesn’t have a ticket, can order one via the HAPTICA® live in a fast and simple process – there is no deadline.”
Photos: © WA Media (1); Bernadett Yehdou (2)
