D – Merchandising, premiums and gifts, give-aways, customer loyalty, sales promotion and emotional awareness – the HAPTICA® live dedicates itself to haptic advertising in all its facets and fields of activity. This will also be true on March 15, 2023 again, when the “Experience of Haptic Advertising” opens its doors for the eleventh time on March 15, 2023 to professionals from marketing and purchasing departments, advertising agencies and the promotional products trade. That means the trade show that is organised at the World Conference Center Bonn by the publishing company, WA Media, is returning to its original annual venue date in March.
“Due to the pandemic we had to postpone each of the last three editions of the HAPTICA® live until the autumn,” the managing partner of WA Media, Michael Scherer, explained. “We are, however, now pleased to set a signal and give the industry a boost next year when we stage the HAPTICA® live in the first quarter once again. In our experience, in terms of the presentation of the new products of the suppliers, the annual planning of the visitors from the marketing and purchasing divisions and budget not yet allocated, the exhibitors and visitors prefer the earlier venue date of the show at the beginning of the year. And last, but not least this spreads the events out more evenly throughout the year rather than the industry’s late-summer event calendar being crammed full.” The Project Director, Till Barth, added: “Since its premiere in 2013, over the past ten years, each single edition of the HAPTICA® live has proven how much the market players invest in developing their products and campaigns and how much enthusiasm these trigger off among their customers from the trade, agencies and the promoting industry as a result. Our anniversary event on September 6, 2022 was also an emotional highlight. Now, fully motivated, we have already set to work on the preparations for an equally impressive show in 2023.”
Barth and his team are currently busy putting together a diversified programme that demonstrates the impact of haptic advertising in all its facets and which offers exhibitors from all product areas a stage for their novelties and product highlights. The rebooking behaviour is already indicating that there is going to be a highly-interesting combination between established market players and young start-ups, all-rounders and specialists, which includes famous names – from Cartamundi, Daiber and elasto, to Fare, Gefu, Geiger, Halfar, Intraco, Lediberg, Leuchtturm, Lurch, Mahlwerck, Mister Bags or Niederegger through to Promodoro, Reflects, Richartz, Sigikid or Touchmore, to mention but a few. The writing instrument suppliers are well-represented too: Among others Klio Eterna, Prodir, Ritter, Senator, Stabilo and uma have already confirmed their participation.
In the course of the German-Ianguage lecture programme, speakers will once again report about their marketing experiences in dealing with haptic advertising. Numerous interesting examples of international campaigns have already been selected for the Best Practice Show. The exhibition of the winners of the Promotional Gift Award proves to be a crowd-puller every year. Next year a Public Prize is also going to be conferred for the first time ever. It is already possible to vote for one’s favourite at HAPTICA®//ONLINE, the digital extension of the HAPTICA® live.
The HAPTICA® live is open to all persons with a professional interest in haptic advertising. Over the past years, around two thirds of the visitors came from the promoting industry – from DAX-listed groups as well as from hidden champions, authorities, NGOs or SMEs. Admission is free for everyone; it is merely necessary to register in advance via the event’s website.
Photos: Bernadett Yehdou
