Only a few weeks to wait and the HAPTICA® live ’23 is taking place at the World Conference Center Bonn on March 15, 2023. The “Experience of Haptic Advertising” will once again offer advertising, marketing and procurement professionals an exciting programme focusing on the promotional product and its targeted implementation.
Exhibitors from all product areas will once again be presenting the highlights and trends from their line-ups and offer a diversified and yet compact overview of the market offer – whether give-aways or high-quality gifts, whether textiles, umbrellas or bags, whether writing instruments, notebooks or drinking vessels, whether chocolate or electronic items, whether environmentally-friendly solutions or bespoke custom-made designs.
Companies looking for ideas of how to integrate products into campaigns or who are curious to see how other companies implement merchandise and co., can find plenty of inspiration in the supporting programme of the HAPTICA® live: Just like every year, representatives from famous companies and organisations will for example report about their experiences with haptic advertising in the course of the lecture programme: Martin Schittko, Division Manager Merchandising at Eintracht Frankfurt, Michael Witzorrek, Brand Manager Merchandise at Fendt, Albert Tuemann from the Special Olympics and Oliver Spitzer from the market research institute, september. The Best Practice Show in the foyer on the other hand showcases international multimedia campaigns with haptic protagonists. Here, promotional products present themselves at their best: As a medium with huge creative potential for target group-specific communications and tangible storytelling. The exhibition on the Promotional Gift Award 2023 holds even more impulses in store. 35 products and campaigns were distinguished with the communication prize for haptic advertising this year and can be examined in a separate zone in the foyer.
And so that the “Experience of Haptic Advertising” completely does justice to its name, the exhibitors and organisers, WA Media, have many further infotainment elements and surprises up their sleeve. The visitors will be encouraged to take part in many of these at various points while touring the event that will generate touchpoints on the most concrete form of all advertising media.
All of the exhibitors of the HAPTICA® live, the hall plan and all further information as well as the digital version of the Event Guide are already available on HAPTICA®//ONLINE, the digital extension of the live show: One can already browse through the portal in advance, inform oneself about companies and products and draw up a list of interesting exhibitors to visit. The registration at www.haptica.online as well as visiting the HAPTICA® live itself are free of charge.
The doors of the “Experience of Haptic Advertising” open from 9 a.m. to 5 p.m. on March 15, 2023. Anyone, who would like to take part, merely has to register in advance via the homepage of the HAPTICA® live.
