D – Product novelties and trends from the field of haptic advertising, exciting lectures and lots of inspiring practical items of concrete marketing: HAPTICA® live has established itself among the marketing specialists and promoting companies with this concept. In 2022, after two editions in the autumn due to the coronavirus, the “Experience of Haptic Advertising” is taking place on its customary venue date in the spring, namely on March 16, 2022 at the World Conference Center Bonn (WCCB). At the same time, the event is celebrating a round anniversary: the HAPTICA® live ‘22 is indeed going to be the tenth edition of the event that was launched in 2013.
Even after a decade, the “Experience of Haptic Advertising” is remaining true to its tried and trusted concept: Exhibitors from all product areas will present the entire spectrum of haptic advertising – from full-range stockists, to specialists and niche providers, through to renowned brand-name companies, from established names, through to exciting newcomers. The list of exhibitors will be published shorty at www.haptica.live and continually updated thereafter. In the scope of the lecture forum, marketing specialists from famous companies will give an insight into their own marketing practices – whereby the focus of course lies on haptic ambassadors. In 2022, among others Miles & More, Reporters without Borders and the Kölner Haie (Cologne’s ice-hockey team) will take to the stage. The Best Practice Show offers many further ideas for the creative implementation of promotional products. The multimedia exhibition showcases international campaigns that boast haptic protagonists. A further exhibition will be dedicated to the products and campaigns that were distinguished with the Promotional Gift Award 2022. The judging session of the international communication prize for haptic advertising is due to take place in December.
All of the above can be enjoyed free of charge and safely – thanks to a sophisticated hygiene and infection protection concept. It is merely necessary to pre-register via the website of the HAPTICA® live in advance.
Photos: Andrea Bothe, Sabine Klüser, © WA Media; Bernadett Yehdou
