Just one more week to go: The doors of the HAPTICA® live ’22 open at 9 a.m. on September 6, 2022 at the World Conference Center Bonn (WCCB). The “Experience of Haptic Advertising” once again focuses on live communications and holds both a diversified and inspiring programme in store, which celebrates the power and diversity of promotional products.
Around 120 exhibitors from all product areas will present their classics, trends and innovations and thus thousands of products ideas. The lecture forum featuring four top-class speakers from Reporters without Borders, Miles & More, the Kölner Haie ice hockey club and the Cologne transport authority, KVB, promises to provide plenty of infotainment and impulses. The Best Practice Show, which highlights around a dozen international campaigns in which promotional products play a major role, will provide many additional practical examples of the creative implementation of haptic messengers. The prize-winning products of the Promotional Gift Award 2022 will also be showcased in the scope of a separate exhibition.
Anyone, who keeps their eyes peeled while strolling around the hall and foyer, will discover further experiential elements that the exhibitors and the organiser WA Media use to underline the diversity and power of haptic advertising. At this point we would like to underscore one special campaign in particular: To commemorate the tenth anniversary of the HAPTICA® live, WA Media jointly engaged in an upcycling project together with the Bielefeld-based bag specialist Halfar®. The highlight: A prize draw for ten bags made from discarded banners of the ‘Experience of Haptic Advertising’. The visitors can admire the handmade, unique specimens that will be exhibited in the Best Practice Show, choose their favourite and win one of the rucksacks.
Anyone who would like to visit the HAPTICA® live ’22, merely has to register in advance via the homepage of the HAPTICA® live. Admission is free of charge.
