D – It is time again in just under two months: On September 6, 2022 the HAPTICA® live ’22 at the World Conference Center Bonn (WCCB) will provide a live platform to the most tangible of all advertising media: haptic advertising. More than 100 exhibitors from all product areas will present their ranges of products and services in the foyer and hall of the WCCB. Also onboard: Innovative start-ups and renowned brands from ASS Altenburger, to Contigo, koziol, Leonardo and Niederegger, through to Villeroy and Boch; classic items from bags or writing instruments, through to exotic articles like aroma sticks, fine paper or all-round cleaning agents as well as last, but not least many sustainable product ideas. The current exhibitor list can be found at www.haptica.live.
In the scope of the established lecture forum, which is integrated into the hall again this year, marketing professionals will give first-hand insights into their strategies for the implementation of haptic advertising (in German language): Kristin Bässe, Reporters without Borders, will reveal, how the NGO conveys its messages and aims using products, whilst Jens Polkowski will whisk the audience off into the product universe of Miles & More. Then, Torsten Pfennig, Kölner Haie, will talk about merchandising and the related digitalisation strategy of the ice hockey club. Anke Erpenbeck from the Cologne Transport Companies, who also comes from the Cathedral City, will report about how and across which touchpoints the transport company reaches its target group with haptic ambassadors.
Examples of the work of the companies, which are taking part in the lecture forum, can be found in the Best Practice Show – in addition to many other international campaigns, that haptic advertising play a key role in. The products that express the respective campaign goals and messages in concrete form will be showcased in a multimedia exhibition that is arranged with great love for detail.
The exhibition of the Promotional Gift Award 2022 also highlights outstanding promotional media, which provides the award winners with a platform for the haptic advertising prize that is awarded by WA Media.
Admission to the HAPTICA® live is free of charge, one simply has to register in advance on the event’s homepage.
Photos: Bernadett Yehdou
