D – Fantastic atmosphere, an exciting programme, 122 exhibitors and 976 trade visitors, who were delighted at having the chance to meet up again after such a long period of abstinence of live encounters: The HAPTICA® live ’21 on September 23, 2021 was a total success. The “Experience of Haptic Advertising” is now entering the next round soon: In 2022, the event at the World Conference Center Bonn (WCCB), which had to be postponed until the autumn twice due to the Corona pandemic, is being staged on its regular venue date in the spring, namely on March 16, 2022. “After the show is before the show – this sentence is particularly fitting this time, because we are already busy with the preparations for the HAPTICA® live ’22 on March 16, 2022 at the WCCB in Bonn,” explained Michael Scherer, managing partner of WA Media (publisher of the magazines Promotion Products, HAPTICA®, Werbeartikel Nachrichten and eppi magazine as well as organisers of the Promotional Gift Award). “A high number of exhibitors have already registered – from full-range stockists, to specialists and niche providers, through to renowned brand companies.”
In addition to exhibitors from all product sections, who have novelties on board for 2022, the HAPTICA® live will also offer the familiar experiential and infotainment elements again next year, which have distinguished the event from the very beginning and which ensure that it provides an in-depth insight into haptic advertising: In the scope of the lecture forum, marketing professionals from famous companies and organisations talk about their own haptic campaigns and strategies. The Best Practice Show, which showcases particularly creative, highly-communicative and successful advertising campaigns that involve the implementation of haptic advertising, also offers plenty of ideas and inspiration. Finally, the products and campaigns that won the Promotional Gift Award 2022 will be presented in a further exhibition. The judging session for the international communications prize for haptic advertising takes place in December.
So, marketing specialists, buyers, agencies, promotional products distributors and all other professionals, who work with haptic advertising, don’t have to wait long this time before they can will be able to pick up new ideas again, establish contacts and initiate projects at the “Experience of Haptic Advertising” – following the motto after the show is before the show.
As usual, visiting the HAPTICA® live is free of charge, however it is necessary to pre-register via the website in advance.
Photos: Bernadett Yehdou
