D – The anticipation rises: Trade fairs can finally be held again – and with them all the experiences that only live events can offer. The HAPTICA® live ’22 in Bonn, staged on September 6, 2022, will once again focus on face-to-face communications and haptic advertising in all its facets.
WA Media, the organisers of the HAPTICA® live, are already looking eagerly ahead to September, when the 10th edition of the “Experience of Haptic Advertising” will be held at the World Conference Center Bonn (WCCB). “After postponing the HAPTICA® live from March to September again, we are now busy with the preparations and are working flat out on a further eventful edition,” stated Michael Scherer, managing shareholder of WA Media. “We still recall the fantastic mood that prevailed at the last HAPTICA® live.”
Five months before the “Experience of Haptic Advertising” begins, many of the items on the HAPTICA® live agenda are already set. Exhibitors from all product areas will present highlights from their product portfolios and services in the foyer and halls of WCCB and will demonstrate their expertise regarding areas of applications, materials and customising methods. As always, the HAPTICA® live offers a balanced, diversified and at the same time compact selection between trends and classics, famous brands and interesting start-ups. Beyond this the organisers, WA Media, are once again putting together a first-class lecture forum (in German). This year Miles & More as well as Reporters without Borders will be on stage. Furthermore, two locals are on board: the ice hockey team, Kölner Haie, and a local Cologne-based transport firm, who will give exciting and manifold insights into the work with haptic advertising. The Best Practice Show will showcase around a dozen international campaigns with haptic protagonists – whether fireproof records as reminders of a metal band, stamps in the form of FFP2 masks or tailor-made teddy bears in homage of Angela Merkel. The exhibition of the winners of the Promotional Gift Award 2022 will offer further wow effects and suggestions for one’s own marketing practice.
Anyone who wants to join us, needs to do no more than register free of charge via the website.
Photos: Andrea Bothe, Sabine Klüser, © WA Media; Bernadett Yehdou
