D – The German Association of Promotional Products e.V. (GWW) invited visitors to the autumn edition of the GWW Trend on September 27, 2022 at the RheinMain-CongressCenter in Wiesbaden. In contrast to the two-day spring edition in Cologne on March 9 and 10, the trade show that is considered to be a must-attend event by many of the promotional products distributors, was organised as a one-day event this time. Exclusively representatives from promotional products agencies are allowed to attend the closed-shop event that enables them to get together in a professional and yet family-like environment to inform themselves about the haptic advertising trends. Beyond this, the product show also serves as a welcome platform to engage in an exchange with industry colleagues about the current topics of the promotional products business.
143 promotional products suppliers, importers and brand manufacturers presented at the autumn edition of the Trend, most of whom were represented on-site by several contact partners. In total, according to own accounts, the GWW was able to greet 590 visitors at its show and thus attracted more guests than at the autumn edition in 2021 (572 visitors). The majority of the exhibitors were satisfied with the number of visitors at the stand. In addition to discussing product novelties, individualising options, packaging alternatives and services, the movements within the GWW were also a popular topic of conversation, since a new board had been elected at the association’s General Annual Meeting held the day before in Wiesbaden. The fact that many companies are currently faced with difficult framework conditions including delivery bottlenecks, lacking staff and the energy crisis was also broached upon at many of the stands.
The coming spring edition of the GWW Trend is scheduled to take place on February 8 and 9, 2023. The show is being held at the Koelnmesse for the second time.
// Jasmin Oberdorfer
Photos: Jasmin Oberdorfer, © WA Media
