The Global Organic Textile Standard (GOTS) is celebrating its 20th anniversary this year. To commemorate the occasion, the globally implemented textile processing standard for organic fibres is launching an anti-greenwashing campaign entitled “Faces from Field to Fashion”. The centrepiece of the campaign is a series of video portraits, which whisks the viewers off on a journey behind the scenes of the textile seal. Representative for the over 4 million people, who according to the organisation work in GOTS-certified businesses all over the world, eight personalities grant an insight into their lives and report about the influence the textile processing standard has had on them.
The organisation’s aim behind the campaign is to express its appreciation for people who have contributed towards GOTS becoming the gold standard for the certification of ecological textiles.
Photo source: Screenshot/YouTube
