UK – After a complex evaluation process Fluid Branding has once again obtained the B Corp certification. The areas corporate management, working conditions, environmental compatibility and customer relations were assessed for the recertification.
“This is a big deal for us and one of our biggest achievements to date,” said a delighted Miles Lovegrove, Managing Director of Fluid. According to own accounts, the company was the first promotional products distributor in the United Kingdom to obtain the B Corp certification, back in the year 2019. The certificate is awarded by B Lab UK and distinguishes companies that take over responsibility for people and the planet. In this way, Fluid is for instance committed to becoming CO2-neutral by the year 2030.
Chris Turner from B Lab UK: “We are delighted to hear that Fluid Branding has recertified as a B Corp. This is a movement of companies, who are committed to changing how business operates, and who believe business really can be a force for good. We recognise that Fluid Branding is dedicated to driving the conversation forward as they celebrate their journey of continuous improvement in their next three years of certification”. “B Lab UK recognises recertified B Corps as businesses that are leading by example,” commented Jon Birrell, Fluid’s Marketing & Sustainability Director, adding, “there’s lots more work to be done as we move forward with our ongoing commitment to purpose beyond profit.”
