D – Every year at the beginning of November the six subsidiaries of the JCK Group – Daiber, Fare, Halfar, Karlowsky, mbw and SND – invite journalists to inspect the product novelties of the coming year and take a joint look at the coming promotional products season. Whereas the traditional get-together was only able to take place as a virtual format last year due to Corona, the group had opted for a live meeting this year with the prerequisite that the participants were either fully vaccinated or recovered. On November 4, the subsidiaries which all operate under the umbrella brand, Choice, invited the representatives of the trade media to a press brunch in the new, noble showroom of the Remscheid-based umbrella specialists, Fare in order to “get together in a social round and hold good discussions,” as the Marketing Director of Fare, Andreas Schumann, put it.
The hosts: Volker Griesel, Günter Schmidt and Andreas Schumann (f.t.l.) presented Fare’s new models.
Daiber once again had an impressive line-up of novelties to offer, presented by Jean Rodriguez Schwarz.
A strong focus of the group lies on the theme sustainability: For example, Fare is now presenting its waterSAVE® cover material in six colours instead of the hitherto only colour, black. mbw dresses its cuddly toys in T-Shirts made from upcycled marine plastic, Karlowsky has been certified with the Green Button and as of 2022 Halfar will be exclusively offering its bags as climate-neutral products. Furthermore, mbw have introduced a new range of products, namely dog’s toys. Daiber convinced with new, fashionable crossover and leisure styles and SND made use of the Corona-stricken times to significantly push the marketing for the core competence of the porcelain customising company forward. The result has been several very well-made professional films for the various cup decorating options, which also offer distributors interesting added value for the communications with their customers.
It became evident that the subsidiaries of the JCK Group are defying the obstacles of the past one and a half years – keywords: the Corona crisis and supply chain problems – and reinforced by the solidarity of the group, continue to display a future-oriented alignment based on strategically clever decisions and unabated innovative power and will continue to serve the market in a highly-efficient manner.
// Dr. Mischa Delbrouck
www.daiber.de
www.fare.de
www.halfar.com
www.karlowsky.de
www.mbw.sh
www.snd-porzellan.de
Photos: Mischa Delbrouck, © WA Media
