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Budget planning for 2023 is right around the corner in many organisations. This is also the time for creating marketing activities in line with current trends. When embarking on the preparation of customer and consumer activities, it is worth to bear in mind several issues. Sandex suggests what to pay attention to while planning campaigns and entrusting the implementation of their components to selected business partners.
Sandex, together with its main distributor in D-A-CH countries – Hirsch Ideas, is inviting you to HAPTICA® live ’22 to discuss our solutions to current trends for D-A-CH market. Sandex’s stand number is H, D20 and Hirsch’s stand H, D19 is located directly on the opposite side.
- Overdrive of digitalization
The growing role of virtual media, diverse messages or the increasing banner blindness and the growing percentage of web users using ad blockers make it necessary for marketers to make a turnaround in their strategies. There are two options: On the one hand, they could move towards building valuable content. On the other hand,they could create other opportunities for the consumer to come into contact with branded media. Under these circumstances, “normal” objects, that can be touched and used as one sees fit, represent an extremely effective marketing message.
Promotional textiles and gadgets are an excellent way to advertise a brand effectively as well as discreetly. Items bearing the logo and advertising slogan build a long-term relationship of the consumer or contractor with the brand. For which activities or events should we plan to use gadgets? It depends on the target audience of our initiatives.
Now imagine that you are just faced with the decision to hold a consumer sweepstakes early next year. What’s more, a sweepstakes that builds loyalty to your brand. How do you make this promotional action unique and at the same time attractive? On the one hand, the lottery mechanism is important, on the other hand, interesting and unique prizes bearing the logo of your brand. Right now is the moment when you should entrust agencies and companies specializing in advertising gadgets to develop the entire concept of the promotion.
When it comes to choosing the prizes, it is worth betting on new solutions or innovative proposals. An example is the original American QuikFlip sweatshirt-bag, of which Sandex is the exclusive licensed distributor for Europe. Direct your inquiries to companies with experience in the production of advertising gadgets distinguished on the market by creativity and high quality of proposed solutions. In Germany, Austria & Switzerland the exclusive distributor of Quickflip is Hirsch Ideas. The Austrian partner has been appointed because of his many years of experience and partnerships with many PSI members. Next to this, the team from Hirsch is able to give customers the fastest and comprehensive service in German language.
- Eco responsibility
Social responsibility and minimizing negative impact on the environment are extremely important factors, taken into account by an increasing number of consumers deciding to purchase a product. This issue is also important when choosing business partners.
The easiest way to check whether the company you are entering into a partnership with is acting socially responsible is to verify the certifications it holds. Certifications confirm that advertising items are produced in accordance with their requirements and standards. These include water consumption, energy consumption, the use of environmentally friendly inks for sublimation printing, or the validity of processes necessary for the efficient execution of assigned orders. We are talking about such certificates as ISO 9001, EcoVadis or amfori.
You can learn more about this subject on the Sandex website https://sandex.pl/certyfikaty, among others.
- Top quality on time guarantee
The dynamics of decisions or the need to carry out tasks on tight schedules make it important to have reliability and also on-time delivery of orders. This can only be guaranteed by companies with years of experience in delivering items with logos and marketing slogans.
What else should you pay attention to when deciding on a supplier of personalized advertising products? Among other things, whether the company carries out orders in Europe or reinforces suppliers from other parts of the world. Sandex, for example, relies on fast and flexible production of its own textiles in Poland. It is a great advantage of Sandex to be a real EU producer. It also cooperates with factories in the Far East, entrusting them with the production of various advertising gadgets at attractive prices and meeting EU quality standards. Both solutions have their great advantages from the point of view of the client and his requirements for the execution of the order.
- Health protection
COVID pandemic has created a huge demand for all various solutions dedicated for the protection of your health, especially for FFP2 face masks. The crucial thing about masks and their effects is, that they need to be confirmed with an EU-certificate. Right after the breakout of COVID, SANDEX has developed a EU certified FFP2 mask and received the authorization from the Polish Central Institute for Labor Protection (CIOP). Sandex is the only EU manufacturer of such high-quality protective face masks. Begin of last year, Sandex and Hirsch Ideas have established a cooperation that has resulted in Hirsch Ideas being the exclusive distributors for sales and marketing in Germany, Austria and Switzerland of certified FFP2 masks manufactured by Sandex. Although the COVID pandemic has slowed down, it is still around us and masks are still required in many places, like medical centers and hospitals.
Wanting to activate consumers, we have a variety of contests and sweepstakes at our disposal. These forms of activation fit perfectly into the current trend of their search for added value, not only in the form of a price discount. In B2B relationships, on the other hand, gadgets can be a bonus in shopping promotions. For meeting a purchase target, the buyer receives items bearing your company’s logo. Promotional gadgets are also part of relationship building and building your company’s image with customers.
Preparations for the new year are about to begin. It is worth remembering the time necessary for the creation of innovative solutions and production of top-quality gadgets and items. That’s why it’s so important to plan all activities and allocate budgets now, in order to devote the second half of the year to developing interesting and engaging promotional mechanisms with attractive gifts with your brand logo.
About Sandex
Sandex is a Polish family business founded in 1996. The experts for promotional products base their business on three pillars: own production of textiles located in Poland, sales of promotional gadgets and import from Far East. Their mission is to share their know how with clients providing full and high quality service of all entrusted projects. Their strenght is their own production plant, that makes them a real EU producer. Their ambition is to become the leader in promotional products in Europe.
Sandex is an exclusive distributor of QuikFlip technology in Europe and introduces the special hoodies and jackets to the European promotional products market. What makes the textiles so exceptional is that they can change into a drawstring within a few seconds. One can wear it or keep it on their back wherever it takes them. Sandex provides a full service within QuikFlip starting from any design, through a production ending on a delivery to any place that is indicated. In 2022 Sandex achieved an international Promotional Gift Award granted by WA Media for the most innovative promotional product – QuikFlip.
Sandex cooperates strongly with Hirsch Ideas on D-A-CH market. Hirsch Ideas was founded in 1960 by Karl Hirsch. The big breakthrough came as early as 1970 with the invention of the ergonomic mouse pad in collaboration with Siemens/Nixdorf. These mousepads – already branded with the customer’s logo – were sold in millions of units, and Hirsch Ideas was able to grow and gain momentum. In 1995, the first sales office was established in the USA, and Liquid promotional products were added to the product line. Again, these became a real hit in the promotional products market. Over the years, Hirsch Ideas has continued to integrate innovative and new products into this area, distinguishing itself with a special flair for trends and a great deal of know-how.
Since 2020, Hirsch Ideas has focused on cosmetic and medical products, and together with Sandex, has created the most popular and safest FFP2 RD textile mask in the EU. Other articles, which lie in the cosmetic and medical range are already placed at the market and are constantly extended. Of course, Hirsch Ideas remains true to its origins and is constantly working on the discovery and preparation of sensational new promotional items.
Photo source: Sandex
