USA – According to a current survey by the American promotional products industry service provider, ASI (Advertising Specialty Institute), promotional products from the outer garment segment have the biggest influence on the behaviour of American consumers. Masks, performance wear, products from the health and safety area and polo shirts rank second to fifth respectively.
Photo source: ASI
The ASI determined the most influential promotional products in its Ad Impressions Study 2022 – that means the products that most effectively incite a consumer to take up contact with a promoting company – carried out among men and women in six different age groups as well as broken down by states. The survey, the results of which can be called up after registering on the website of the industry service provider, are based on data, which was collected at the end of 2021 after interviewing just under 40,000 consumers.
