The headquarters of the member of the international alliance Ippag in the United Arab Emirates, Jasani L.L.C., are located in the centre of Dubai, the largest city in the country. This is also where the administration department and a spacious showroom are accommodated. The company additionally has two further premises at different locations in the city, which house showrooms, the production, the sample-making shop and the customising department. “That is very convenient for our customers,” explained CEO Biren Jasani, “because when they want to visit us, we are easily reachable from all directions. Indeed, this is frequently the case when they need a sample fast for instance or would like to place an order directly on-site.”
Jasani L.L.C. was founded in the United Arab Emirates in the year 2004 and is part of the Select Group, which was founded in 1989. The company has extensive storage space covering approx. 2,100 m² and holds constant stocks of over 1,600 different product lines. More than 1.5 mil. pieces of giveaways, corporate gifts and premiums are permanently available as stock and coupled with the diverse services offered, the company is, according to own accounts, the best aligned promotional products player with the tightest sales network in the Near East and Africa. Jasani sells a number of internationally renowned brands, which in some cases they hold the exclusive franchise for. Examples are Xindao, Tacx, Uma or Platignum. The company also markets its own brands, such as Santhome, eco-neutral, dryncool and Hans Larsen for instance, which are exclusively sold by Jasani. USB sticks are assembled in-house, their components are imported and fitted together to create dozens of different models with diverse colour combinations. The items are also imprinted or embellished inhouse. Bags, leather items, folders, etc. as well as custom-made items made to suit the specific customer’s needs are also produced on-site.
Biren Jasani: “We have our own factories in India for polo shirts and T-shirts, as well as for leather items, bags and folders. When we founded our company, Jasani L.L.C., we had three employees, today together with our subsidiary, Jasani Bags & Leather Goods Factory, we employ 95 people. Our aim is to achieve full customer satisfaction with our efficient solutions for promotional products, whilst providing all services from one source.” To this end, the experts for individual customer solutions offer a wide range of different services, e.g. responding to enquiries for stock items within two hours, express deliveries and individual consultation, also on-site in the company’s showroom. The current, intelligently structured catalogue comprises over 300 pages and is naturally also available online.
“Our customers – who are mainly promotional products distributors, advertising agencies and renowned companies – are competently advised and supported by our dedicated team,” explained Biren Jasani. “We permanently train our people internally, so that we can continue to achieve our aims and tasks – 100% customer satisfaction, market leadership in all markets we are present in and securing the highest possible level of first-class manufacturing – in future as well.”