The Outdoors Company: Rebranding and expansion
UK – The Outdoors Company, a supplier of individualisable outdoor clothing based in Congleton, presented its new brand presence on March 17, 2025. According to own sources, the revamp of ... more
Premium Square partners with Valenta
NL – Valenta, Purmerend, known for its high-quality accessories and product lines, transferred the sales of its B2B gift items over to Premium Square Europe, Moordrecht, on April 1, 2025. ... more
The Hapticologist: The industry at the OMR
D – When the marketing world meets up in the digital universe of the OMR Festival in Hamburg on May 6 and 7, the promotional products industry will also be ... more
Le Creuset celebrates its 100th anniversary
F – The French cooking utensils manufacturer, Le Creuset, Fresnoy-le-Grand, is celebrating its 100th anniversary this year. The company was founded in 1925 by the Belgian industrial and enamel specialist, ... more
Goldstar: Reinforcement for France
Mónica Lima IRL – Goldstar that is based in Dundalk near Dublin, Ireland, is delighted to welcome Mónica Lima as its new Field Sales Manager for France. With ... more
Cyber-Wear expands its management team
The three authorised signatories of cyber-Wear: Simon Merkel, Christoph Luthe and Daniel Faller (f.t.l.). D – Christoph Luthe and Daniel Faller from cyber-Wear, Heidelberg, were appointed authorised signatories ... more
Cotton Classics Roadshow: Successful again
The 16th edition of the Cotton Classics Roadshow took place between January and March 2025 in seven countries and 18 cities in total. The event series addresses a trade audience ... more
AI in the promotional products industry
Just over two years ago the presentation of OpenAI’s ChatGPT triggered off a hype about so-called Artificial Intelligence (AI). The initial excitement has since died down, but the technology behind ... more
HAPTICA® live ’25: REAL good
D - REALLY effective, REALLY communicative, REALLY personal – just three of very many good reasons for placing one’s bets on haptic advertising. Under the new motto “Advertising for REAL” ... more
Sens7: Inspiring impulses
CH – The eleventh edition of Sens7 and the second since its rebrand was staged at the Papiersaal in Zurich on March 12, 2025. The event offered the visitors, exhibitors ... more
