Roland Malli is the new Managing Director of Forum.
A – On November 1, 2026, Roland P. Malli assumed the role of Managing Director at Forum Werbemittel, based in Weißkirchen an der Traun, Austria, thereby initiating the company’s planned succession. Malli brings extensive management and executive experience to the role, with expertise in sales, marketing and strategic procurement, as well as in corporate development, e-commerce, and international supply chain structures. At Forum, Malli intends to build upon existing strengths and, together with the team, drive new growth. Key areas of focus include the further development of sales and existing client relationships, the acquisition of new customers and the targeted expansion of the company’s workwear segment and full-service offerings.
“This move is much more than just a new professional role for me. By gradually taking over Forum, I am fulfilling a long-standing ambition to become an entrepreneur myself. Forum has a fantastic team with a solid foundation. I look forward to building on this, introducing fresh ideas and shaping the future of Forum,” commented Malli.
The existing shareholders, who will remain with the company to provide ongoing support in the form of their experience and expertise, view this succession plan as a way to ensure both continuity and new opportunities for the business: “In Roland Malli, we have gained an experienced industry expert, who will drive Forum’s operational development while also assuming entrepreneurial responsibility. It was crucial for us to find a sustainable solution for Forum, our team and our customers. We look forward to continuing playing an active role in this journey.”