A – Over 470 guests gathered at the Schlumberger Cellar World in Vienna for the Mitraco Sparkling Day – the annual in-house trade show hosted by the Austrian promotional products specialist, Mitraco, on September 29, 2026. Around 50 suppliers showcased their product ranges and latest innovations inside the historic cellar vaults, giving guests the opportunity to handle the items, try them out and receive expert advice.
In line with World Heart Day – that was introduced by the World Heart Federation for September 29 – Mitraco chose the theme “Promotion with Heart & Mind.” Accordingly, specially curated, heart-themed products awaited the guests at the various stands. The exhibitors demonstrated how classic promotional items can be transformed into striking brand ambassadors through custom design with products ranging from bags and towels to water bottles, writing instruments, umbrellas and hand warmers. The engraving station, where every guest received a lidded tumbler engraved on-site, which not only served as a personal keepsake, but also as a vivid illustration of the added value provided by product customisation, proved to be a genuine crowd-puller.
F.t.l.: Pamela Gasper (Backoffice), CEO Wolfgang Bosch and Roland Krasa (Sales).
“Personal interaction takes centre stage at the Sparkling Day,” says Wolfgang Bosch, Managing Director of Mitraco. “Promotional products need to be seen, touched and experienced. Together with our suppliers, we present our clients with a diverse array of products and ideas in a single day, something no catalogue could ever offer. The fact that the Sparkling Day fell on World Heart Day aligns perfectly with our core philosophy: Promotion with heart and mind.”
Photos: Mitraco