CH – The Touch Awards were presented once again during the Touch Promotional Products Day on September 9, 2026, in Spreitenbach, Switzerland. Following a successful debut of the new format, featuring updated procedures for the award itself, the judging process and submission guidelines, the awards were once again conferred directly on-site this year.
Agencies responsible for Touch projects were able to submit entries in the categories of “Most Sustainable Promotional Product,” “Custom-Made Product of the Year,” and “Collection of the Year.” In the run-up to the trade fair, the submitted projects were showcased on various platforms, such as LinkedIn and in trade publications. Voting was possible in advance via a link. All items were also exhibited at the fair itself, offering an opportunity to collect final votes.
The winners of the Touch Awards are:
Most Sustainable Product of the Year
Glass carafe with 3D mountain relief by Kaiser Promotion The carafe is mouth-blown using traditional craftsmanship at Glasi Hergiswil, making it a durable, unique piece of art that combines Swiss craftsmanship with a detailed 3D mountain relief.
Custom-Made Product of the Year
Feldschlösschen Christmas ornaments by Kaiser Promotion
These Christmas tree ornaments are bespoke items that incorporate iconic Feldschlösschen elements, such as the beer glass with its frothy head, the classic beer crate and the horse-drawn carriage, which are adapted for the Christmas season.
Collection of the Year
El Tony Mate Collection by bb trading werbeartikel
This collection was specifically developed for events and festivals. It focuses on a modern belt bag and the exclusively designed dice game “Turbo Dice.” All items feature the striking El Tony design, resulting in a collection with a distinctive character and high recognition value, which is used for many occasion far beyond the festival setting.
