Looking forward to the new cooperation: Armin Halfar, Annika Thiel, Tobias Müller, Simone Rath, Michael Wellner and Kathrin Stühmeyer-Halfar (f.t.l).
D – Effective September 1, Tobias Müller transferred within JCK Holding from Fare, the Remscheid-based umbrella specialist, to Halfar, a specialist in bags. He has taken on the role of Head of Marketing at the Bielefeld-based company as well. This move allows JCK Holding to strategically leverage know-how and experience across company boundaries while retaining the marketing manager within the corporate group. The aim is to intensify the collaboration. In concrete terms, Fare and Halfar plan to share marketing expertise and experience more extensively in the future and drive forward joint strategic initiatives.
“The exchange within JCK Holding is extremely valuable. The partnership among the five promotional product specialists in the Choice Group, in particular, offers numerous opportunities for synergies and creates benefits for all parties involved,” explained Kathrin Stühmeyer-Halfar, Managing Director of Halfar. “In Tobias Müller, we have gained an experienced marketing expert, who will not only provide fresh impetus at Halfar, he will also further strengthen the strategic cooperation with our sister companies.”
For Müller himself, the move represents an exciting new challenge: “On the one hand, they supply branded bags for merchandising; on the other, technical bags for specialised applications. Both areas have their own unique requirements and challenges and it is precisely this diversity that I find so appealing,” commented Müller. The dynamic changes within the marketing landscape also play a significant role for him. “Artificial intelligence and other technological innovations are altering the framework, requirements and possibilities in marketing at an increasingly rapid pace. I look forward to leveraging these developments together with the Halfar team, developing new ideas and strategically advancing our marketing efforts.”
