B – On August 27, 2026, the Belgian Association of Promotional Products (BAPP) hosted its annual Networking Gift Show in Brussels under the motto “Building bridges, connecting professionals”. While last year’s event took place at La Maison de la Poste, the historic Tour & Taxis complex was chosen as the venue this year. A total of 64 exhibitors (up from 63 in 2025) welcomed 230 visitors, showcasing their new products and ideas for upcoming year-end campaigns.
Alongside product presentations, BAPP aims to use the Networking Gift Show to offer the opportunity – in a business world increasingly dominated by digital interactions – to physically handle and test products and bring the Belgian promotional products community together in person. “For us, the success of the Networking Gift Show isn’t measured in terms of the quantity of the connections we make, but by the quality,” stated Julien Grandjean, Chairman of BAPP.
The focus was on networking at BAPP’s trade show.
This year, the event was particularly impressive due to the many in-depth conversations held, detailed product inquiries placed and the significant time invested by the participants. “In our industry, personal encounters remain to be vitally important. When suppliers and distributors truly understand one another, they do more than just transact business – they build relationships. And the best projects often emerge from these long-term relationships. That is exactly what we mean by ‘building bridges’ and ‘connecting professionals’,” Grandjean added.
In addition to new products and established classics, the visitors were able to explore the latest printing and customising techniques and gather information on ecology and sustainability. Following a successful day filled with engaging conversations, fresh ideas and personal networking, the event once again demonstrated the immense value of the direct interaction fostered by the Networking Gift Show.
Photos: BAPP
