Steven Baumgaertner (l) and Jeff Solomon, hosts of Branded Wor(l)ds‘ podcasts and videocasts.
Hosted by US industry expert, Jeff Solomon, and the CEO of Cybergroup, Steven Baumgaertner, Branded Wor(l)ds’ podcast is transitioning into a hybrid podcast and videocast format. This move ensures that voices from the international promotional products and brand experience industry will not only be heard, but also seen in future. For this next stage of development, a brand-new studio designed specifically for high-quality video production has been created to provide the ideal setting for in-depth conversations with leading industry figures. According to the podcast team, viewers can look forward to modern production, increased dynamism and even more personal insights.
Branded Wor(l)ds is also taking a new step regarding the contents, with plans to lend the format an even more global positioning. To this end, international CEOs, brand executives, association representatives, thought leaders and entrepreneurs from all relevant markets will share their perspectives on the future of brand experience, merchandising, sustainability, innovation and leadership. In addition to standard podcast platforms, the new videocast episodes will be distributed across various digital channels.
