The booklet Advertising for REAL can be downloaded free of charge from the Haptica website.
D – With its booklet entitled “Advertising for REAL,” Haptica provides compelling arguments for the strategic use of merchandise and promotional items in the marketing mix.
In the booklet, the editorial team of Haptica has compiled over 20 convincing arguments for integrating merchandise and haptic advertising into the marketing mix. Merchandise and haptic advertising are highly emotional, sensory and authentic, creating direct touchpoints in today’s age of the digitalisation and automation of marketing content. Furthermore, haptic advertising cannot be clicked away and is the only form of advertising, which the recipients express gratitude for and even pay for through the merchandising items sold. Further advantages include the huge recall rates of promotional items combined with a comparatively low cost per impression, their potential to become a viral hit, their acceptance, especially among younger target groups. Supported by current research findings, this publication demonstrates why it is REAL promising for brands to focus on REAL advertising.
Published earlier this March to coincide with Haptica live ’26, the booklet has been available as a free e-book download ever since. Sharing the booklet is explicitly encouraged. After all, the goal is to spread the word about the many benefits of merchandise and haptic advertising as widely as possible.
WA Media also offers a special service to support consultants and agencies in addressing this issue: Anyone wishing to use the booklet for their own marketing purposes can have their own copy of the 28-page publication printed with a customised back cover. Interested parties can contact sales@wa-media.de for details.
www.haptica.info/werbung-in-echt
