Christopher Evers, Managing Director of Sales at Bartenbach, Dominik Schewe, Global Brand Manager, and Stefanie Haastert, Team Lead Graphics Hub of the Berner Group, as well as Mario Lohmann, Key Account Manager at Bartenbach Werbemittel Fullservice.
D – The full-service agency, Bartenbach, that is based in Mainz, Germany, has taken over the international promotional products management for the Berner Group, a leading specialist for B2B chemical products in Europe and a key B2B trading partner for customers in the mobility, construction and industrial sectors. Following a comprehensive screening and selection process, Berner chose the Mainz-based agency group, which will now work together with the group’s in-house marketing and creative team to develop a standardised promotional merchandise strategy across Europe and roll it out in the relevant markets.
Bartenbach primarily convinced during the selection process with its proven brand and B2B expertise, its strength in strategic communication, its in-house creative and design capabilities, its experience in developing modern promotional products ranges and its high-performance e-commerce shops for efficient ordering and management processes.
In the scope of the cooperation, a completely new promotional merchandise range for various applications, which comprises approximately 80 items, was developed in April for use throughout Europe.
“We are extremely excited about the collaboration with the Berner Group over the coming years,” reported Christopher Evers, Managing Director of Sales at Bartenbach Werbemittel. “The collaboration at eye level, de facto partnership and shared creativity characterise every single meeting – this is not only effective, it is also actually enjoyable. With our combination between strategic, creative and implementation strengths, we are an excellent fit for Berner’s strategic direction.”
The cooperation also foresees further development in the future. “Together with Bartenbach, we are creating the foundation for an internationally uniform and future-proof implementation,” explained Dominik Schewe, Global Brand Manager of the Berner Group and responsible for the company’s brand strategy and communication.
